Connection Reps

What Are Connection Reps?

By Jim Morris · Published September 17, 2026 · Updated September 17, 2026

Direct answer

Connection Reps are intentional, repeated actions that strengthen a person's ability to create meaningful human relationships. Jim Morris uses the term Connection Reps to describe the idea that connection is a skill that gets stronger through practice.

What is a Connection Rep?

A Connection Rep is one small action, taken on purpose, that makes another person feel seen, heard, understood, or valued. Asking a real question. Sending the follow-up. Remembering the detail. Making the call instead of the text. Individually each one is minor. Repeated, they change how people experience you.

Why call them reps?

Because the gym analogy is honest. Nobody expects one workout to change their body, and nobody blames genetics after a single session. Connection works the same way: the results come from volume and consistency, and the ability fades when you stop.

Real connection is built with connection reps and action.

Can connection be practiced?

The behaviors underneath connection — listening, asking, remembering, following up, showing up — are all repeatable actions. That makes them practiceable. Personality changes the style of the rep, not the availability of it.

10 examples of Connection Reps

  1. Ask one follow-up question before you talk about yourself.
  2. Put your phone out of sight for the length of one conversation.
  3. Write down one personal detail after a conversation, and use it next time.
  4. Send a specific thank-you to someone who helped you this month.
  5. Call instead of texting when the subject actually matters.
  6. Reach out to one dormant relationship with no agenda.
  7. Make an introduction between two people who should know each other.
  8. Ask someone what they are working on, then offer one concrete piece of help.
  9. Sit with someone at lunch instead of eating at your desk.
  10. Give credit out loud, in front of other people, by name.

Connection Reps for leaders

  • Open one-on-ones with a question about the person, not the project.
  • Ask "what is the thing nobody is saying out loud?" in one meeting a week.
  • Recognize one specific contribution publicly every week.
  • Deliver feedback in person or by voice, never by message.
  • Close the loop on every problem someone raised to you.

Connection Reps at home

  • Phones off the table at dinner.
  • Ask one specific question about someone's day instead of "how was your day?"
  • Ten minutes of undivided attention with each kid, at the same time each day.
  • Say the appreciation out loud instead of assuming it is understood.

Connection Reps at work

  • Start meetings two minutes early and use them on people.
  • Follow up within 48 hours of meeting someone new.
  • Walk over instead of sending the message when you are in the same building.
  • Ask a customer a question that has nothing to do with the sale.

How to start today

Pick one rep. Do it every day for a week. Do not try to overhaul how you relate to people; that never lasts. One rep, repeated, is the whole method.

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Jim Morris speaks to teams and events about human connection in the age of AI.

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About Jim Morris

Jim Morris is the author of Connect or Die: How to Survive AI, CEO of Human Touch Publishing, host of the Impact Effect Podcast, entrepreneur, and keynote speaker whose work explores human connection in the age of artificial intelligence.

Jim believes technology should make humans more capable without causing us to lose the relationships that make life and business meaningful.